eneral Mills began putting five previously unreleased Neopets Trading Card Game cards in Cocoa Puffs, Cookie Crisp and Reese's Puffs this month to kick off a consumer promotion. Each box of cereal contains one free card and a prize code that can be redeemed online for a free Neopets item. Neopets, Glendale, Calif., is owned by Wizards of the Coast, a subsidiary of Hasbro, Pawtucket, R.I. The five cards feature new artwork and new game-play mechanics. Neopets cards are used to compete in contests between card collectors.
CAN'T WAIT DATE
GLENDALE, Calif. -- Teen dreams can come true. DreamWorks Home Entertainment here will release "Win A Date With Tad Hamilton" supported by national television advertising, radio promotions in major markets, a targeted online effort, and a public relations campaign. The title also will be trailered on upcoming Universal Studios Home Video releases. The release streets on DVD and VHS April 20. Minimum advertised price for the DVD is $19.95, and $15.95 for the VHS version. Among the DVD special features are a gag reel of outtakes and bloopers, cast audition tapes and deleted footage, including two Paris Hilton scenes exclusive to the DVD.