CEREAL ENTERTAINMENT eneral Mills began putting five previously unreleased Neopets Trading Card Game cards in Cocoa Puffs, Cookie Crisp and Reese's Puffs this month to kick off a consumer promotion. Each box of cereal contains one free card and a prize code that can be redeemed online for a free Neopets item. Neopets, Glendale, Calif., is owned by Wizards of the Coast, a subsidiary of Hasbro, Pawtucket, R.I. The five cards feature new artwork and new game-play mechanics. Neopets cards are ...

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