CITRUS CARE
alif. -- Citrus extracts are the key ingredient in Citre Shine's new Fresh Fusion line of styling products from Schwarzkopf. The line includes 12 styling products. The ingredient mix called Citrus Vita-Actives includes the citrus extracts of key lime, grapefruit and mandarin orange, vitamins B-5 and Panthenol, as well as vegetable protein and silicone. The formula is designed to increase shine, reduce frizz and strengthen, moisturize and nourish hair. Coupons are part of the promotional plan.
POISED FOR A CHIC FIT
DALLAS -- Aiming to provide an absorbent underwear product for younger women with bladder control issues, Kimberly-Clark is launching the new Poise Panty. Made from cotton-like material, the panty looks like women's underwear, while offering feminine design touches such as a scalloped waistband, fitted waist and lavender back. The launch is being supported by a $10 million-plus advertising, public relations and promotional campaign illustrating how Poise Panty helps eliminate the anxiety most women feel about bladder control conditions. The theme -- "Poise. Yes, I can." -- takes a step back from the bladder control issue by reminding the maturing woman to focus on all the things her body can do.
