CLIFFORD'S ORAL CARE
lastic Entertainment and Charles Flora Consumer Products are trying to get kids excited about brushing their teeth with the release of Clifford the Big Red Dog-themed oral hygiene products. Last December, a major drug chain began selling a line of Lavoris Kids products featuring flavored dental rinse, toothpaste and gel. This spring, the products will be available nationwide. The suggested retail price for the 16-ounce Lavoris Kids Clifford Dental Rinse is $2.99, 4.6-ounce Lavoris Kids Clifford Gel Toothpaste is $2.59, and 4.2-ounce Lavoris Kids Clifford Toothpaste is $2.29.
AUSTIN, Texas -- The Comical Sense Co. is hoping its lighthearted animated video series will help children deal with life's everyday challenges. Available nationwide March 8, "The Trevor Romain Collection" will help elementary school-aged children deal with tough homework assignments, bullies at school, and even the death of a loved one. To promote the series, inspired by children's author Trevor Romain, the Comical Sense Co. will conduct a radio, television and print campaign, and Romain will make a series of personal appearances to spread the word about the series. A grass-roots program will also reach out to schools and community organizations targeting children and their families. The suggested retail price is $14.99 for either DVD or VHS versions.
FAYETTEVILLE, Ark. -- Kathy Ireland can add Hanna's Candle Co. to her long list of branding partnerships. With Ireland acting as chief designer, the wax and soy candles, potpourri, fragrance sprays and diffusers will be a part of her Kathy Ireland Home collection, and will manufacture items for Kathy Ireland Spa, Ireland for Men and special holiday collections. Kathy Ireland Home by Hanna's Candle Co. products will make their debut in March at the Chicago International Housewares Show.