COLORFUL COLLECTION
-- Paint your holidays bright with Cover Girl's "O Starry Night" collection. The limited-edition collection includes new WetSlicks "Crystals" Lip Gloss, Continuous Color Lipstick and Nails and Outlast Smoothwear. Cover Girl will support the collection with national print advertising in December featuring Cover Girl model Tasha Tilberg. In-store display units include endcaps and a variety of branded displays. The Cover Girl holiday lip and eye palette offers combinations of sheer shades for a natural sheen and deep shades for a more dramatic look. The "O Starry Night" holiday color collection is available in stores with a suggested retail price range of $2.99 to $7.99.
SLUMBER SAGA
SANTA MONICA, Calif. -- Slumber parties may never be the same again when MGM Home Entertainment debuts "Sleepover" on special-edition DVD and VHS Nov. 23, with an Oct. 26 pre-order date. MGM will support the release with a massive marketing campaign, including print, TV and online advertising. MGM and Milton Bradley have partnered with "M Magazine" and "J-14" for a national sweepstakes to promote the "Sleepover" special-edition DVD and Milton Bradley's Cover to Cover game, in which the grand-prize winner will receive the "Sleepover" DVD, the Cover to Cover game, a DVD player, a sleeping bag and a beauty package. "Sleepover" stars Alexa Vega from "Spy Kids." The special-edition DVD features behind-the-scenes featurettes, bloopers, cast profiles, a photo gallery, an Easter egg, and the original theatrical trailer. "Sleepover" is available on DVD for a suggested retail price of $26.98 and VHS for $19.98.
JACK IS BACK
BURBANK, Calif. -- "Kangaroo Jack G'Day U.S.A." hops its way into stores on Nov. 16. The release, an all-new animated feature film from Warner Home Video, has a pre-order date of Oct. 19. As part of the newly branded "Kids Movie Collection" series of full-length films, WHV will embark on a marketing campaign that will target children between ages six and 12, as well as their parents. The campaign will generate more than 260 million impressions of the new title through a multi-faceted campaign that includes television, print and online advertising. WHV will also conduct a consumer rebate promotion, offering consumers the opportunity to save up to $5 by mail. The promotion will be included in 13.5 million kids' videos released at the end of the year. The suggested retail price is $24.98 on DVD and $14.94 on VHS.
HOLIDAY HUMOR
CENTURY CITY, Calif. -- Don't just fill up on turkey and stuffing this Thanksgiving. Save some room for laughter when Fox Home Entertainment releases "National Lampoon's Holiday Reunion" Nov. 16 on DVD and VHS, or prebook Oct. 20. "National Lampoon's Holiday Reunion," starring Judge Reinhold, follows in the tradition of other Nation Lampoon films as it follows one man's determined efforts for a festive familial holiday. To support the movie, Twentieth Century Fox Home Entertainment will launch a targeted marketing campaign, including an aggressive public relations campaign aimed at teens and adults. The release is available on DVD for a suggested retail price of $19.98 U.S. and it is priced for rental on VHS.
TOP 5 SUPERMARKET VIDEO SELL-THROUGH TITLES
Rank, Last Week. Title (Weeks Out): Studio; DVD Retail
1, N. Mean Girls: Paramount; $29.95
2, 1: Man on Fire (1): Fox; $29.98
3, 3. Home on the Range (1): Buena Vista; $29.99
4, 4. The Passion of the Christ (3): Fox; $29.98
5, 2. Scooby-Doo 2 (1): Warner; $27.95
N = New
As of Sept. 26, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
