COOL CUKE
LE, Tenn. -- Big Idea here will release its 26th Veggie Tales title, "VeggieTales: Minnesota Cuke & Search for Samson's Hairbrush," on June 28, supported by an extensive marketing, promotional and advertising campaign. The preorder date for the title is May 31. Big Idea will distribute "Minnesota Cuke" magazines at family events during the summer and the title will be featured at Braum's and Chuck E. Cheese. Veggie Tales embarks on a live tour this summer that will draw attention to the new title, as well. Print advertising will run in high-profile parenting and family publications, including Christian titles, and the release will be supported by television ads. Consumers will have access to two $3 mail-in rebates tied to purchasing a copy of "Minnesota Cuke" and VeggieTales Tyson Fun Nuggets or Langer's Juice products. Suggested retail price for the movie is $14.98 on DVD and $12.98 on VHS.
NON-CHEMICAL DRAIN OPENER
SKOKIE, Ill. -- Jelmar has a non-chemical solution for clogged drains. Available now at retail, CLR Power Plumber is a pressurized drain opener that forces pressurized gas through the build-up of hair, soap and grease. The pressure in the can, which contains 15 applications, is safe for pipes, environment and people. Marketing support includes a national cable schedule this year, as well as radio spots on Lou Manfredini's "Mr. Fix It" and the Rush Limbaugh show. The suggested retail price for a 4.5-ounce can is $9.99, and $19.99 for the CLR Power Plumber Kit, which has a longer handle and two-way adapter for drains and toilets of different sizes.
SKATING BY
BURBANK, Calif. -- "Ice Princess" glides onto DVD this spring, supported by a national advertising campaign and consumer promotions from Walt Disney Home Entertainment. Television, print and online advertising, as well as a presence on Radio Disney, will drum up support for the release. Teen People will tie in to "Ice Princess" with a free four-month subscription with the purchase of the title. There will be an additional $3 mail-in offer with Casa Fiesta, a Mexican food company, which will feature the title on product packages and in-store posters from July through December. Available for prebook on May 24, and streeting July 19, the title has a suggested retail price of $29.99 on DVD and VHS.
