Cucumber Hero Tenn. - With a new Veggie-Tales adventure, Big Idea presents "Gideon: Tuba Warrior," starring Larry the Cucumber as biblical hero Gideon, this November. In addition to print, radio, Internet and TV advertising, Big Idea is supporting the launch with promotional partnerships, including an in-store promotion with Bennigan's dining chain featuring signage, kids' cups and menu booklets with a $2 DVD coupon; Eurofresh Farms, growers of greenhouse tomatoes, will feature the DVD ...
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