Meet a razor with an environmental edge. Recycline is launching Preserve Razor Recyclables, supported by a promotion tied to yogurt from Stonyfield Farm, Londonderry, N.H. The campaign will draw attention to Recycline's use of recycled plastic, like that used in yogurt packaging, to make its razors. Recycline uses 100% recycled plastic in its Preserve Razor Recyclable handles, which in turn makes the product itself something consumers can recycle. The razors join a line of environmentally friendly toothbrushes the company sells. The Preserve razors are available in multiple colors with a suggested retail price of $6.99 for a four-pack. Recycline also offers blade replacements with a SRP of $4.99 for a five-pack. Recycline products are currently sold in supermarkets and natural food stores.
CHICAGO -- Cleaning gets a boost with the release of an extended Brawny-branded line of cleaning products. The line is co-branded by Evercare here and Georgia-Pacific, Atlanta. The line extensions were rolled out to retailers in April, supported by a broad marketing campaign and in-store displays. The new products include various dishwashing products, toilet brushes, scrub brushes, squeegees and brooms priced between $3.49 and $3.99. The new products join an existing line of household cleaning gloves, sponges, cleaning cloths and other household goods that have been in stores since September 2004.