GOODY FASHION
Goody Products here will promote its StayPut hair elastics with a national campaign in consumer publications geared toward women beginning in July. Suggested retail prices for the line are $4.99 for all sizes. Goody also promoted a line of 18th century-inspired hair accessories by sponsoring and tying into the Louis Verdad Fall 2005 runway show during Los Angeles' Mercedes Benz Fashion Week. Models in the show wore pieces from the line, which includes higher end bows, bobby slides, scarves, brooches, headbands and ponytailers. The Dangerous Affair collection will be available at select food, drug and mass stores in November.
LOTSA LOHAN
BURBANK, Calif. -- Buena Vista Home Entertainment here will launch a Lindsay Lohan Promotion supported by an online marketing campaign, Radio Disney spots, an instant coupon offer for $3 off the purchase of two Lohan titles, and a mail-in coupon for $3 off the purchase of any two Borden products, plus one Lohan DVD on packages of Borden's Cheese. Titles included in the promotion are "Get A Clue," "The Parent Trap: Special Edition," "Confessions of a Teenage Drama Queen" and "Freaky Friday." The offer will also be supported by print advertisements. The releases street on May 31. Suggested retail price for the titles is $19.99 on DVD.
FAST FITNESS
PORT WASHINGTON, N.Y. -- Self Magazine is offering consumers fast fitness fixes with a new line of products. On May 10, Koch Vision will launch two new fitness titles on home video, co-branded with Self Magazine, called "Bikini Ready Fast" and "Firm Flat Abs Fast." Suggested retail price for each title is $14.98 on both DVD and VHS. The launch will be supported by an extensive print advertising and publicity campaign, which includes a presence in Self and other national magazines, on television and online. Advertisements started in the April issue of Self and run through the fall.
