Magically Clean
ss. - Butler Home Products, a division of Bradshaw International here, is launching a new Mr. Clean Magic Eraser Mop. The mop features highly absorbent cleaning material, soft handle grips, a wringer handle and a patented design for an easier cleaning position. The mop can be used with water or with Mr. Clean Liquid All-Purpose Cleaner. The Mr. Clean Magic Eraser Mop Refill is designed for a universal fit and can be used with most traditional squeeze mops. Full-page ads will be placed in targeted consumer publications, like Martha Stewart Living, starting next month. Retailers like Bashas' carry the Mr. Clean Cleaning Tools brand. The mop has a suggested retail price of $14.99.
Dream Galloper
GLENDALE, Calif. - "Dreamer: Inspired By a True Story" debuts on DVD and VHS on March 21 from DreamWorks Home Entertainment. Starring Kurt Russell and Dakota Fanning, the DVD features bonus programming including interviews with the cast and crew, a look at how to care for a real horse, and the real-life inspiration for the film. National advertising and radio promotions will support the release. Every DVD will also be packaged with a on-pack coupon offering consumers a $3 savings off a "Spirit: Stallion of the Cimarron" DVD. The minimum advertised price for DVD or VHS is $19.95.
