if. -- Fox Home Entertainment is setting sail with the release of "Master and Commander: The Far Side of World." A two-disk Collector's Giftpack, which includes a 28-page collectible booklet, a widescreen version of the film and a behind-the-scenes documentary, is slated to hit stores April 20. To keep the release afloat, Fox Home Entertainment is launching an advertisement campaign for television, print, radio and the Internet. Publicity efforts will include a radio promotion in the top 40 markets, including the military. "Master and Commander" will be available on VHS and single-disk widescreen or pan-and-scan DVD for $29.98 suggested retail price. The Collector's Giftpack has a SRP of $39.98. Pre-book date is March 17.
MAKEUP AND DANCE
NEW YORK -- Revlon introduced the "Dirty Dancing: Havana Nights" Color Collection for Valentine's Day. Support for the new line -- which features makeup inspired by the mood of the movie -- includes print, television, point-of-sale and online advertising. Print ads are scheduled to appear in Allure, Cosmopolitan, Glamour, InStyle, Jane, Latina, In Touch Weekly and US Weekly and will include a free movie pass with the purchase of $10 or more of Revlon products. Television spots will air on E! Entertainment Network, The Style Channel, and TBS Movie and a Makeover. POS merchandising will include a riser featuring the movie's tagline, "Break the Rules, Find your Freedom, Live your Life." Vintage Revlon packaging and advertisements inspired all advertisements. The Revlon line ranges in price from $4.75 to $9.75.