berly-Clark is extending its baby toiletries line into the toddler market with the launch of Huggies Cleanteam bath and body products. The new line features letter-shaped characters called Alphamals. In addition to the Cleanteam products, Huggies is expanding its bath and body brand of toiletries for babies with new offerings including baby wash, washcloths, lotion and shampoo. The launch is being supported by a multimillion-dollar advertising and promotion campaign that includes television and print advertising, cross-product sampling, in-store displays, direct mail, freestanding inserts, and online marketing.
Harry Is Back
BURBANK, Calif. - "Harry Potter and the Goblet of Fire" is arriving to DVD from Warner Home Video on March 7. The fourth film adaptation of J.K. Rowling's Harry Potter series has grossed $295 million at the box office and features performances from the returning cast of Daniel Radcliffe as Harry Potter, Emma Watson as Hermione Granger, and Rupert Grint as Ron Weasley, taking their characters into the dangers of the Triwizard Tournament, a battle for glory among three wizarding schools. Warner Home Video will support the release with a multimillion-dollar media campaign with key placements on TV, in print and online. A single-disc DVD will be available for a suggested retail price of $28.98, and $19.95 minimum advertised price in full-frame and widescreen formats. The two-disc Special Edition DVD will be available at $30.97 SRP. "Harry Potter and the Goblet of Fire" will also be available in UMD format for the Sony PlayStation Portable.
Super Razor Launch
BOSTON - In what is said to be Gillette's biggest campaign ever and possibly Procter & Gamble's biggest of the year, the new P&G brand launched its new wet shaving systems for men, Gillette Fusion and Gillette Fusion Power, with ads during the Super Bowl yesterday. The $200 million launch includes 30- and 60-second spots featuring advanced computer animation to dramatize the combination of a five-blade shaving surface on the front of the new shaving cartridge and a precision trimmer blade on the back. In addition, Gillette Fusion television ads will appear on network and cable shows, and print ads will appear in weekly and monthly magazines such as Sports Illustrated, Esquire and Men's Health.
Top 10 SUPERMARKET DVD SELL-THROUGH TITLES As of January 22, 2006
RANK: Title (# of Weeks Out),Last Week Studio, Retail Price
1) 1; Wedding Crashers (2); New Line $28.98
2) 2; Red Eye (1); DreamWorks $29.99
3) 3; The 40-Year-Old Virgin (5); Universal $29.98
4) N; Underclassman; Buena Vista $29.99
5) N; The Man; New Line $27.95
6) 4; Mr. & Mrs. Smith (7); Fox $29.99
7) 6; The Brothers Grimm (4); Buena Vista $29.99
8) 5; Fantastic Four (6); Fox $29.99
9) 8; March of The Penguins (7); Warner $28.98
10) 7; Star Wars: Episode III - Revenge of the Sith (12); Fox $29.98
N = New
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.