MOVIES FOR MOM
if. -- Consumers can show mom just how much she means to them with a set of titles being released in May. Warner Home Video here will feature several titles from the Lifetime Original Movies catalog, supported by promotional and advertising timed to coincide with the first-time release of two new titles, "Plain Truth" and "I Do (But I Don't)," on April 26. The two titles have a suggested retail price of $19.98 each. Warner will support all its Lifetime titles with a consumer advertising campaign on television and online; a Lifetime Mother's Day sweepstakes; and an in-pack, mail-in rebate offer for $5 off the purchase of any two Lifetime titles. The "Lifetime Passions Collection," featuring "Obsessed," "Sex and the Single Mom" and "She's Too Young," will be available April 12 for a suggested retail price of $35.92. Individually, those titles and a number of others included in the promotion are priced between $14.98 and $19.98.
LICENSED LIGHTS
BETHEL, Conn. -- NASCAR fans will rev their engines over a new flashlight from Duracell that's branded with Dale Earnhardt Jr.'s name. The Duracell/NASCAR branded flashlight, along with a pocket-sized LED flashlight, raced into stores this spring. The Dale Earnhardt Jr. Focus Grip Max Flashlight has a suggested retail price of $8.99 to $10.99. The flashlight features a red-and-black race design, and the popular NASCAR driver's number and signature. Duracell released the pocket-sized LED Personal Flashlight with a SRP of $3.99 to $5.99. The company also introduced flashlight bundles priced between $12.99 and $14.99.
LION SIZED
GLENDALE, Calif. -- "Father of the Pride" roars onto DVD June 7 with the release of the TV show's entire series, including three never-before-seen episodes. The DreamWorks release will be supported by a national marketing campaign, including cross trailering, a targeted online program and publicity efforts. The DVD will have a suggested retail price of $29.99.
