OLYMPIC NUTRITION
mino Vital will be playing a part in the Olympic Games through 2008. The amino acid sports nutrition products supplier has signed an agreement to become an official supplier/supporter of the 2006 and 2008 U.S. Olympic Teams and the 2007 U.S. Pan American Team, and an official sponsor of the 2006 and 2008 U.S. Paralympic Teams. Amino Vital products will have new packaging with the Olympic Games Team Supplier logo and will work with retailers to support sales and marketing efforts including brochures, literature and sell sheets, all including the official Olympic Games Team Supplier logo. The logo will also be used in a print campaign, and TV and radio ads in the fall will mention the sponsorship. Amino Vital will provide financial support for the teams and will offer its amino acid-based nutritional products to U.S. athletes.
FAMILY FARE IN 3-D
BURBANK, Calif. -- "The Adventures of Sharkboy and Lavagirl in 3D" jumps out from DVD and VHS on Sept. 20. The Buena Vista Home Entertainment family adventure movie from the director of "Spy Kids," Robert Rodriguez, will include both 2-D and 3-D versions as well as four pairs of 3-D glasses. A national advertising campaign will include promotion on Toon Disney, Radio Disney and the ABC Family channel, an online campaign targeting kids ages 6 to 11, and field marketing that is set to generate in-program radio promotions. The suggested retail price is $29.99.
BIG RED DOG FOOD
MEDINA, Ohio -- Clifford the Big Red Dog will be drooling over his new line of Tummy Teasers from Bil-Jac Foods. The specialty pet food manufacturer has teamed up with Scholastic Entertainment, New York, marking the first licensing agreement in Bil-Jac Food's 58-year history and Clifford's first pet food license, to create Clifford branded peanut-butter-and-jelly-flavored dog treats. The bone-shaped, soft, moist tidbits will be available in 9.25-ounce packaging with the crimson canine adorned on front. Tummy Teasers will be available to consumers initially at specialty stores this summer.
