-- Procter & Gamble is bringing clean to new heights with the launch of Tide with a touch of Downy, a detergent with softener added. The launch will be supported by an extensive campaign, which will include national advertising in print and on television, in-store programs, product sampling, an Internet presence, consumer promotions and strategic partnerships. Advertising began in August. The public relations campaign for the brand will use pajamas as an icon of soft and clean at pajama parties across the country. The theme will extend into the aisles in displays that include soft and clean pillows. An online sweepstakes extends the message with a grand prize sending the winner and four female friends to a luxury pajama party in New York City.
KIDS COMIC COLLECTION
BURBANK, CALIF. -- A new generation of comic book heroes will come to life on home screens this fall when Warner Home Video debuts the first two releases in its all-new "DC Comics Kids Collection" series with releases of "Teen Titans: Divide and Conquer" and "Static Shock: The New Kid," on Sept. 28. The releases will be supported by a marketing campaign that will include print ads primarily targeting boys 6 to 11 years old in publications like Boy's Life, Disney Adventures, Sports Illustrated for Kids, DC Comics Kids and Mad Magazine. The pre-book date for the release is Aug. 31. Both releases come with a suggested retail price of $19.97 on DVD and $8.93 on VHS.
DALLAS -- HIT Entertainment here will send the newest "Thomas & Friends" title down the track, supported by a series of integrated product, marketing and live event initiatives. Support for "It's Great to be an Engine!" will include a new brand message, "Making Tracks to Great Destinations"; national and regional print advertising campaigns in consumer, print and broadcast media; on-air promotions for a new PBS series beginning the weekend of Sept. 4; cross promotions with licensing partners; customized retail programs; and ongoing stops of the "Day Out With Thomas" family attraction at heritage railroad stations. The title steams into stores Sept. 21 with a suggested retail price of $16.99 on DVD and $11.50 on VHS.
TOP 5 SUPERMARKET VIDEO SELL-THROUGH TITLES
Rank, Last Week, Title (Weeks Out): Studio, DVD Retail
1,1. Hidalgo (1): Buena Vista, $29.99
2, 2. 13 Going on 30 (1): Columbia, $28.95
3, 3. Starsky & Hutch (3): Warner, $27.95
4, 5. The Princess Diaries (1): Buena Vista, $29.99
5, N. The Prince & Me: Paramount, $29.99
N = New
As of Aug. 15, 2004
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.