PAJAMA PARTY -- Procter & Gamble is bringing clean to new heights with the launch of Tide with a touch of Downy, a detergent with softener added. The launch will be supported by an extensive campaign, which will include national advertising in print and on television, in-store programs, product sampling, an Internet presence, consumer promotions and strategic partnerships. Advertising began in August. The public relations campaign for the brand will use pajamas as an icon of soft and ...
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