-- "Pocahontas" is singing her way back into stores as Walt Disney Home Entertainment releases a 10th anniversary edition on May 3. The special two-disc DVD will feature two versions of the film, new games, a new song, never-before-seen animation and more. The release will be supported by a national television ad campaign, radio ads and multi-day promotions, including circular ads featuring $3 customizable coupons and prepacks. The direct prebook date is March 8, and the distributor prebook date is March 22, at a suggested retail price of $29.99.
MINNEAPOLIS -- General Mills Trademark Licensing here has partnered with Keilen, a division of Columbian Home Products, in the release of Betty Crocker stone bakeware products. The new line includes unglazed ceramic stoneware pieces in six shapes -- rectangular, loaf, round and square bakers, and muffin and pie bakers. Suggested retail prices range from $9.99 to $19.99.
'LITTLE' LUNCH KIT
SPOKANE, WASH. -- This summer, Zak Designs, a licensed children's dinnerware company, will release a lunch kit for the back-to-school season. The lunch kit will feature Walt Disney's "Chicken Little" and his band of misfits. Zak Designs is a past recipient of the Disney Home Licensee of the Year Award.