Power Shave - The Gillette Co. has launched M3Power, a new battery-powered razor, with a marketing push featuring celebrities, heavy media advertising and free "Power Songs" from Circuit City's MusicNow online music service. While hip-hop mogul Sean "P. Diddy" Combs shaved with the product in New York, Boston Red Sox outfielder Johnny Damon shaved the off-season growth that some dubbed a "caveman" look in return for a charitable donation. The media campaign includes television and print, ...
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