SLEEP WELL
Y, Wis. - Remifemin Good Night, a new supplement from Enzymatic Therapy, has been designed to address all major menopausal symptoms including poor sleep. The new "restful sleep" blend adds sleep-enhancing botanicals - valerian, melissa and hops - to the company's standardized Remifemin proprietary black cohosh extract. It will be available in July. Each package contains a three-week supply at a suggested retail price of $15. The product will be promoted through a national consumer print advertising campaign aimed at leading women's publications, a print campaign targeting health professionals and an Internet promotional and sampling program. The company will also be conducting an electronic direct mail product sampling effort to women who are members of national menopause support organizations.
Relief at Face Value
SAN FRANCISCO - Clear Skin is now offering an over-the-counter acne medication called Dan Kern's Clear Skin Regimen Gel, named after the company founder. Dan Kern founded acne.org, a public service acne information website that receives up to 12,000 unique visits a day and is ranked No. 1 on Google for the keyword "acne," the company said. The large 4-ounce tube contains 2.5% benzoyl peroxide and is priced at $8.50. Initial marketing support includes an aggressive Web-based effort with blast emails and visibility on acne.org and other sites, plus national public relations efforts targeted at popular publications for men, women and teens, the company said.
High Fashion Show
SANTA MONICA, Calif. - Sixteen designers face such challenges as designing a dress out of flowers, creating an ice skating costume or wowing a socialite with a fabulous gown in "Project Runway: The Complete Second Season," on DVD from Genius Products, Solana Beach, Calif., and the Weinstein Co. here. The four-disc DVD set will be available June 27 and features supermodel Heidi Klum, as well as guest stars including actress Debra Messing, socialite Nicky Hilton and figure skater Sasha Cohen. Genius Products is creating a promotion offering a free T-shirt with the purchase of the Project Runway DVD through Nov. 1. The DVD will direct consumers to a website where they can order the shirt.
Top 10 SUPERMARKET DVD SELL-THROUGH TITILES
As of May 28 2006
Rank: Title (# of WeeksOut, studio, Retail Price, Last Week
1) N; High School Musical; Buena Vista $26.99
2) H; Cheaper By The Dozen 2; Fox $29.99
3) 1; The Ringer (1); Fox $29.98
4) 2; When A Stranger Calls (1); Sony $28.95
5) 3; Nanny McPhee (2); Universal $29.98
6) 8; Chronicles of Narnia (7); Buena Vista $29.99
7) 5; Big Momma's House (2); Fox $29.99
8) 4; Something New (1); Universal $29.98
9) 6; The Producers (1); Universal $29.98
101) 7; Rumor Has It (2); Warner $28.98
N=New N/A=Not in Top 10 last week
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
