SNAG-FREE STYLE
Goody, Aerosoles and In Style Magazine hosted an evening of luxury here called Head-To-Toe comfort in celebration of In Style's 10th anniversary. The event took place at an Aerosoles store here this month, and unveiled the new Goody Ouchless brush collection to shoppers. The new items provide snag-free brushing and were featured by celebrity hairstylist Richard Marin, Goody's creative director. Marin also offered styling tips and new hairstyles to shoppers. All customers received free Goody accessories and Ouchless brushes, and those who spent more than $75 received an additional gift bag. Shoppers also had the opportunity to enter to win tickets to the Girls Night Out event at the Metropolitan Plaza in New York on June 30. The winner will also receive a $1,500 American Express Gift Card and two spa services.
FRESH FINGERTIPS
BOSTON -- Gillette Oral Care here recently launched Oral-B Brush-Ups, a new teeth-cleaning product designed to fit over a finger, allowing consumers to freshen their breath in nearly any situation. Brush-Ups are disposable, mint-flavored, textured wipes that clean the surface of the teeth, tongue and gums without water. To support the introduction, Gillette will run 15- and 30-second television spots entitled "Rip, Slip." The advertisements will include musical and visual instruction through the use of the "rip, slip, brush, ahh," song and a demonstration of use. Oral-B Brush-Ups are available nationwide with a suggested retail price of $2.49 for a package of 12.
CHRONICLING RIDDICK
UNIVERSAL CITY, Calif. -- Universal Studios Home Video here re-released "Pitch Black" on DVD this month in conjunction with the new movie, "The Chronicles of Riddick," the next part in the series. Both movies follow the adventures of Riddick, portrayed by Vin Diesel. The DVD's bonus features include commentaries, documentaries and a new introduction by the director. Additionally, the DVD also will include a free movie ticket to "The Chronicles of Riddick." Meanwhile, a new animated movie, "The Chronicles of Riddick: Dark Fury," will release on June 15. "Dark Fury" provides audiences with a view of what happened in Riddick's life in the time between the live action movies. "The Chronicles of Riddick: Dark Fury" will retail for $14.95; "Pitch Black" has a suggested retail price of $26.98.
