SOFT-DRINK LIP BALM
umers can now taste soda on their lips. Jones Soda Co. and Lime Lite Marketing have announced a licensing agreement that includes the creation of Jones Soda-flavored lip balm. For the initial launch, Lime Lite Marketing has created four Jones Soda-flavored lip balms: Green Apple, Fufu Berry, Orange and Cream, and Strawberry Lime. The 0.15-ounce lip balms are PABA-free and feature SPF 15, UVA/UVB protection, vitamin E and aloe vera. The suggested retail price is $1.89 to $2.49.
ANIMATED AQUA
SPOKANE, Wash. -- Zak Designs here has released a variety of water bottles featuring licensed characters. The bottles are available in six styles, and feature such characters as SpongeBob SquarePants, Care Bears, Spider-Man, Winnie the Pooh and others. The Quencher, made of polycarbonate, is available in 16- and 32-ounce sizes. The Hydrator, made of solid aluminum, is available in 14- and 25-ounce sizes. Puppet tumblers hold up to 12 ounces and have an interactive lid. Other designs include hot and cold tumblers, Lil' Sipper, sculpted into shapes of characters; and the Squeeze 'n' Sip, a water bottle for younger children. Suggested retail prices range from $1.99 to $12.99.
SNEAK PEEK
GLENDALE, Calif. -- DreamWorks Home Entertainment is releasing "Shrek 2/Madagascar Activity Disc Two-Pack" on May 17. Available for a limited time, the special-edition two-pack includes "Shrek 2" and a bonus disc featuring a sneak peak at DreamWorks Animation's film "Madagascar" due in theaters May 27. Themed games, creative activities and a free movie ticket to see "Madagascar" can also be found in the pack. With the release of "Madagascar," the title will be supported with a targeted print, broadcast and online campaign; a national publicity effort; and in-store merchandising. Prebook is April 5. The suggested retail price is $26.99.
