'SOMETHING'S' GOTTA SELL
- Nationwide markets are gonna get what they gotta on March 30. Columbia TriStar Home Entertainment here will release "Something's Gotta Give" on DVD and VHS, supported by a national ad campaign. Advertisements for the release will appear in print, as well as on the Internet, radio and national television. The comedy, which grossed over $100 million at the box office and was nominated for two Golden Globe Awards, starred Jack Nicholson and Diane Keaton. The DVD version will include special features such as deleted scenes and interviews with members of the cast. The DVD is priced at $28.95, and the VHS is priced for rental.
TINY RACERS
IRVING, Texas -- A host of miniature Texans raced around the field at Texas Stadium here as the 11th Annual Albertsons Huggies Baby Derby stole the show during halftime of the Dallas Cowboys-New York Giants game in late December. Larry Johnston, chairman of the board and chief executive officer of Albertsons, Boise, Idaho, along with Tom Falk, the chairman of the board and chief executive officer of Kimberly-Clark, Irving, Texas, and Bob Lawrence, Kimberly-Clark's director of sales, awarded Garrett Polito and family, of Plano, Texas, the grand prize, a $2,000 U.S. Savings Bond for winning the crawling race. The babies that came in second, third and fourth also received monetary gifts presented by other supporting companies.
SUAVE STYLE
Chicago -- Unilever thinks smart shoppers look for less. Unilever's Suave brand entered into a yearlong strategic partnership with The Style Network's "The Look for Less" program to create a multifaceted campaign targeted at shoppers. The endeavor started in late January with the launch of Suave's Search for America's Smartest Shopper, and will conclude with a special episode of "The Look for Less." The campaign, which includes comprehensive retail, promotional and public relations aspects, features Elisabeth Hasselbeck, host of "The Look for Less."
