SPIDEY SACKS
ash. -- Zak Designs here has a licensing agreement for Columbia Pictures' "Spider-Man 2" to create a line of lunch boxes featuring the popular superhero. The collection includes eight lunch boxes specially designed with "kid-friendly" features like easy-pull zippers and a beverage strap. One box has the ability to collapse to three by six inches to fit into a backpack after lunch. The soft-sided lunch boxes are completely insulated, and have both Velcro and zipper closures. The roll-top, traditional hard-sided and soft-top feature Spider-Man on the exterior in various scenes from the "Spider-Man 2" movie and the comic books.
HERE SHE COMES
UNIVERSAL CITY, Calif. -- Universal Studios Home Video here will release "Along Came Polly" this summer supported by a national media campaign on network, spot and cable TV. The release will be featured as the "Pick of the Week" during the TBS movie break on June 3. It will also air spots during the television showing of "Pleasantville" that same day. In addition, a 30-second spot highlighting the DVD will run in Regal Theaters around the country throughout May. The release will be available June 8. "Along Came Polly" will come with a suggested retail price of $19.95 for DVD and $15.95 for VHS.
MAYORAL MOOSEPORT
CENTURY CITY, Calif. -- Small-town politics take center stage when Fox Home Entertainment here releases "Welcome to Mooseport," starring Ray Romano and Gene Hackman, this summer with national marketing support. The comedy, about a mayoral race in the town of Mooseport, Maine, will be supported by a comprehensive marketing and promotional campaign, which will include advertising. "Welcome to Mooseport" is available May 25. The release will come with a suggested retail price of $27.98 for DVD. VHS is priced for rental.
COLLECTIBLE COMIC HEROES
BURBANK, Calif. -- Warner Bros. Consumer Products here is offering Super Hero trading cards on boxes of Post Kids' Cereals through the end of May. Characters from the Justice League, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Martian Manhunter and Hawkgirl, are packaged inside specially marked boxes. The trading cards have "Postoken Codes," which allow consumers to create their own Justice League Adventures comic book story at www.Postopia.com. The more codes a consumer has, the more complex the online comic book can become. To drive sales, television ads will appear on Cartoon Network, as well as promotional information printed on the side panels of cereal boxes. More than 15 million collectible trading cards will be available.
