STEPFORD PERFECTION
-- Supported by national consumer advertising, "The Stepford Wives" -- the tale of the town of Stepford and its cookie-cutter wives -- comes to DVD and VHS this fall. Advertising will run on national network, syndication and cable television in the United States and Canada. Additional advertisements will appear in print ads in both countries, including Glamour, People, Star, The National Enquirer, Ladies Home Journal, Cosmopolitan, Canadian Living, The Advocate and Out. "Stepford Wives" will be available on Nov. 9. The title has a suggested retail price of $19.95 on DVD.
BRIGHT WHITES
BOSTON -- Whitening gets as easy as dotting your i's and crossing your t's with the launch of Gillette's new co-branded Oral-B Rembrandt Whitening Strips and Oral-B Rembrandt Whitening Pen. The launch will be supported by broadcast and print advertising for the strips and print advertising for the pen, all targeted primarily at women. The television commercial will air beginning in September through December. The print campaign for the pen debuts in October. The suggested retail prices are $29.99 for the strips and $14.99 for the pen.
CARE BEAR-FUL PROMOTIONS
TORONTO -- The Care Bears have a busy fall ahead. Madacy Kids here will release the soundtrack for "Care Bears: Journey to Joke-a-lot," on Oct.5 supported by a marketing campaign with a suggested retail price of $12.98. In addition, a television campaign supporting the full line of Care Bears merchandise bowed on Sept. 28, paired with an online promotion and a holiday print campaign. The fuzzy icons will also participate again this year in National Care Week, a program for preschool teachers to teach ideas of sharing.
TOP 5 SUPERMARKET VIDEO SELL-THROUGH TITLES
Rank, Last Week, Title (Weeks Out): Studio; DVD Retail
1, 1. The Passion of the Christ (1): Fox; $29.98
2, N. Jersey Girl: Buena Vista; $29.99
3, 2. The Lion King II: Simba's Tribe (1): Buena Vista; $29.99
4, N. Home on the Range: Buena Vista; $29.99
5, N. Man on Fire: Fox; $29.98
N = New
As of Sept. 12, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
