SUNNY SPIDERS
A, CALIF. -- It's a sunny day for Miss Spider this summer. MGM Home Entertainment here will launch the animated "Miss Spider's Sunny Patch Kids" supported by a national cross-promotional campaign with Ian's Frozen Foods, Revere, Mass., to coincide with the August launch of a "Miss Spider" television show on Nickelodeon. Ian's Frozen Foods frozen-meal packages will highlight the movie release and include Miss Spider-themed games and puzzles. The promotion will be supported with advertising in magazines, newspapers and direct mail pieces. "Miss Spider's Sunny Patch Kids" is based on the best-selling children's book series, and includes the voices of Brooke Shields and Rick Moranis as the title character and her husband Holley. The release comes with a suggested retail price of $14.95 on DVD and $9.94 on VHS. The pre-order date is June 21.
DIVINE INTERACTION
BOSTON -- Gillette walked on the cutting edge with a fashion show during L.A. Fashion Week to promote the new Venus Divine razor for women. The show, produced in partnership with the design team of New York-based Heatherette on April 1, kicked off a national campaign that includes television and print advertising campaigns, promotional events, and in-store merchandising. Heatherette designed blue Venus Divine dresses, complete with razors, worn by celebutante Kimberly Stewart (rocker Rod Stewart's daughter), pop icon Jenny McCarthy, and "Good Day Live" host Jillian Barberie in the show. Television ads debuted on April 12. Print ads began the week of April 25. The new Venus Divine razors are blue and incorporate new Comfort Coated blades, intensive moisture strips, skin-smoothing cushions and a redesigned handle. The suggested retail price for the shaving system, which includes the refillable razor, storage and two cartridges is $8.50 to $9.50. A four-pack of refill cartridges has a SRP of $8.50 to 9.50 as well.
FAST CHANGE
BELLEVUE, WASH. -- Spare change could earn consumers a lot more than a New York minute through a new partnership between the Olsen twins tween brand and Coinstar here. Coinstar and Warner Brothers Pictures have teamed up to promote the May 7 release of "New York Minute," starring Mary-Kate and Ashley Olsen, with a sweepstakes this spring. Consumers who process at least $10 in change at a Coinstar kiosk will receive an automatic entry to win a themed trip for four to New York City. The sweepstakes, which began April 19 and will run to May 30, will be supported by a joint marketing program that includes promotional signs on Coinstar kiosks; national cable advertising on MTV, ABC Family and Nickelodeon; radio advertising; and print and online advertising with teen publications Teen People and Seventeen. Retail chains will also be able to build on the partnership with their own targeted, regional advertising. The trip includes a $1,000 shopping spree, Broadway tickets and a city tour. Additional winners will receive Mary-Kate and Ashley products or memorabilia from the movie.
THIS STORY IS RED
NEW YORK -- Revlon took its brand message to a new level of storytelling when it broke a new ad campaign at the beginning of April. The integrated campaign features all four of the company's celebrity spokeswomen, Halle Berry, Julianne Moore, Eva Mendes and Jaime King. Told in four parts, the campaign follows the four women through a story woven around Revlon products and the brand's signature red color. The campaign began with four television ads that aired nationally beginning in April. The four-part ad aired in its entirety in a two-minute mini-movie format in theaters throughout April as well. Online information and ads also broke in April. Print ads begin in May in 15 beauty and lifestyle magazines. Products included in the campaign include Revlon Super Lustrous Lipstick, new Super Lustrous Lipgloss, LipGlide, LipGlide Sheer, ColorStay Overtime Lip Color, new Complexion One-Step Compact Makeup, ColorStay Stay Natural Makeup and Lash Fantasy Mascara.
