TACTFUL TAG
- The Tag Fragrance Co. here announc-ed an advertising campaign to support the recent launch of Tag Body Spray, a new line of body sprays for young men. The campaign carries the theme "Consider Yourself Warned," and includes broadcast, print and online advertising. Created by Arnold Worldwide, television commercials will run during programs like Fox's "24" and "The Simpsons," CBS' "Late Show with David Letterman" and ESPN's "Sportscenter." The print campaign will break in April issues of several magazines, including FHM, Rolling Stone and Maxim. Online ads posted on Web sites like AOL Red, Google and MTV will support the product, as well as radio advertising. Games are also available on the Web site www.consideryourselfwarned.com. The spray is available in four scents ranging from citrus to cedar wood and musk with names like Lucky Day, First Move, Midnight and After Hours. Tag is available nationwide for a suggested retail price of $4.49.
TARZAN'S BACK
BURBANK, Calif. -- Buena Vista Home Entertainment is about to release "Tarzan II" into the retail jungle on DVD June 14. The sequel to the animated classic "Tarzan" is the "untold chapter" of Tarzan's youth. DVD bonus features include gorilla games, Terk and Tantor's Jungle Guide, "The Making of Tarzan II," a Tiffany Evans music video, and more. Beginning June 5, consumers who purchase one bottle of eligible Langers Juice will receive $3 savings off the "Tarzan II" DVD or VHS, valid from June 14 through Aug. 15. Also supporting the release is a coupon offered by Buena Vista Home Entertainment to save $3 when the consumer purchases "Tarzan II" and an item of the retailer's choice, valid from June 14 to July 15. As an example, the studio suggests bananas. Prebook for the Disney DVD is April 19 at the suggested retail price of $29.99.
HOME 'ROBOTS'
BOCA RATON, Fla. -- Sunbeam brand here has announced its movie tie-in with "Robots," the animated feature from Twentieth Century Fox. When consumers purchase specially marked Sunbeam-brand toaster ovens, toasters, mixers and irons, they will receive one of three exclusive "Robots"-themed premium items based on main characters from the movie and an inventors contest for kids, both supported by national advertising. In addition, a coupon book packed in Mattel "Robots" toys will offer rebates on Sunbeam appliances. Kids interested in entering the "Sunbeam Everyday Solutions Contest" can go to www.sunbeam.com for more information and win prizes, including a trip to New York City to meet the directors of the movie, and Sunbeam appliances. Suggested retail prices for the toasters range from $18.88 to $34.99, mixers from $19.99 to $149.99, and irons from $14.99 to $39.88.
