ATI -- With a group of African-American celebrities and the support of some major supermarket chains, the Pantene Total You Tour recently visited the last of nine cities. Pantene, a brand of Procter & Gamble, brought the tour to Atlanta, Chicago, Charlotte, Dallas, Detroit, Houston, New York, Philadelphia and Washington. Along the way, it was backed by retailers like ShopRite, Food Lion, H-E-B, Albertsons, Jewel-Osco and Shoppers Food Warehouse. Celebrities included celebrated poet and professor Nikki Giovanni, rap star MC Lyte, fitness expert Donna Richardson, actress and comedienne Myra J, journalist Jacque Reid, and players from the Women's National Basketball Association. The daylong events were designed to help African-American women realize their holistic beauty through positive transformation of the mind, body and spirit, according to the company. Black Entertainment Television was the tour's broadcast media sponsor.
HISPANIC PHONE CARD
DELRAY BEACH, Fla. -- Intelecard Resources recently introduced a Spanish-language version of its Telecard, a prepaid promotional phone card. Telecard provides corporate marketing messages, along with 10 to 60 free long-distance minutes, thus allowing Hispanics to make international calls to friends and family in their home countries. "The introduction of the Spanish-language Telecard was driven by customers," said Pablo del Real, marketing director. "A number of clients wanted to attract Hispanic consumers, and they were asking for Telecard in Spanish." Promotional messages are heard in the voice prompt, which is played each time the card is used.
TAKING IT TO CHURCH
CENTURY CITY, Calif. -- Twentieth Century Fox Home Entertainment and Icon Productions will help promote the Aug. 31 DVD and VHS release of "The Passion of the Christ," Mel Gibson's controversial movie, by encouraging church participation in bulk orders, and by offering customized church sleeves. Focusing on the final 12 hours in the life of Jesus of Nazareth, the movie grossed more than $375 million at the theatrical box office. Shot in Aramaic and Latin with English and Spanish subtitles, the film stars Jim Caviezel and Monica Bellucci. Retail price will be $29.98 for DVD and $24.98 for VHS.
TOP 5 SUPERMARKET VIDEO SELL-THROUGH TITLES
Rank, Last Week: Title (Weeks Out); Studio; DVD Retail
1, N: Miracle; Buena Vista; $29.99
2, N: Paycheck; Paramount; $29.99
3, 2: The Last Samurai (2); Warner; $29.95
4, 1: Scary Movie 3 (1); Buena Vista; $29.99
5, N: You Got Served; Columbia; $28.95
N = New
As of May 23, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.