When it comes to deciding whether to create a separate area for organic food products, it appears Bashas' Markets made the right choice. Bashas' Natural Choice departments, which the Chandler, Ariz.-based chain has rolled out to 32 of its Bashas' Market supermarkets, testify to the viability of the store-within-a-store approach to merchandising natural and organic products in a segregated area. In today's sluggish sales environment, the success of Bashas' Natural Choice sections also ...

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