In years past, the words "sell-through" and "profit" were seldom used together. Retailers despised the low margin they had to accept on hit sell-through movies. But with the evolution of low-priced catalog sell-through programs, providing ample profit and driving impulse purchases, all that has changed. Retailers still advertise the hits at minimum advertised price to drive traffic and create a price image, but customers are drawn to their displays of under $10 and $15 products, and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.