COLORADO SPRINGS, Colo. -- One pound of potato chips costs 200 times more than one pound of potatoes. The potato-to-chip ratio shows as well as anything that consumers are willing to pay more for prepared items than for comparable ingredients. And it means that while the supermarket industry may not be quite up to speed in turning prepared foods into high profitability, the potential is there. At least that's the reasoning of Bill Main, founder, and Barbara Geshekter, president and chief ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.