MINNEAPOLIS -- Progresso Foods, now part of Pillsbury Co. here, turned to account-specific 30:30 radio spots to promote its 100% white meat chicken soup in the New York metropolitan market. The program that took place last month was similar to one Pillsbury ran recently for Green Giant. Both involved radio, television, freestanding inserts, in-store marketing and sweepstakes. Among retailers participating were Pathmark, Foodtown, C-Town, ShopRite, Grand Union, Met Food and A&P. The ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.