The picture of kids' cereal sales couldn't be brighter this summer, thanks to hot movie tie-ins and in-store promotions. Chains are benefiting from manufacturer programs that tie in with "The Lost World," a sequel to "Jurassic Park," and "Batman and Robin," which follows three other "Batman" movies. Provigo, a Montreal, Canada-based chain with 165 stores in Quebec, and 105 Loeb stores in Ontario, has had strong success with General Mills' huge promotion campaign for "The Lost World." ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.