Shoppers were on the prowl for the best grocery deals during the 52 weeks ending June 13, 2010. Many were willing to drive all over town to find them. One of the most promotional segments was salty snacks. Though the No. 3 category by volume was deemed nonessential by penny-pinchers who cut back spending on such foods, promotions made purchases worthwhile, boosting both dollar and unit sales 3.7%. In some cases marketers' promotional strategies failed to boost sales past previous levels. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.