Operators are finding that there is more to private labels than pure price-point positioning. Promotions, traditionally employed to boost sales of nationally advertised products, are being overlaid onto private-label strategies with stellar success. "The most important thing to note is that retailers are now focusing on their own [private-label] promotion plans more," said Ken Harris, a partner in Cannondale Associates, an Evanston, Ill.-based consulting firm. This newfound structure is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.