In the promotional marketing game, brand marketers are proving what's old is new again. At the least, traditional marketing tools are being utilized in different ways. The main reason for this is an attempt to do more with less, said Sara Owens, president, Promo Pros, St. Louis, a promotion-consulting firm. While marketing budgets are in much better shape now than they have been over the past few years, companies still want to stretch the dollar as much as possible, Owens said. "There's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.