ORLANDO, Fla. -- Effective promotions not only boost sales, but also get customers and employees more involved in their stores, said speakers at the Food Marketing Institute's Advertising & Marketing Executive Conference here. One such promotion is IGA's annual Country Jam in Eau Claire, Wis., in June, featuring big-name country singers, food samples and fund raising for the Special Olympics and other causes. Bozzuto's, a distributor based in Cheshire, Conn., wanted to launch a similar ...

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