A fashion show isn't a typical promotion venue for the Procter & Gamble Co. Yet in today's highly competitive, consumer-oriented and overcrowded market, it represents the type of marketing strategy needed to stand out from the competition. "A fashion show is a great way to break through the clutter and show we are in tune with our consumers' needs," said Alexander Marichal, brand manager at P&G's Multicultural Business Development Organization, the San Juan, Puerto Rico-based ethnic ...

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