Retailers are not passing go when it comes to the high stakes front-end these days. Instead, supermarkets are testing the impulse successes of more products in checklanes to see how they stack up against magazines. Publishers and distributors aren't alarmed yet, for the activity is so nascent they hesitate to call it a trend. Yet the signs are unmistakable that supermarkets want to merchandise what customers want on the last legs of their shopping trips, without giving up allowances that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.