Merchandising calling cards at supermarkets has no simple cut-and-dried method. ut the merchandise on the sales floor where it can trigger greater impulse purchases. Some have gone to more costly and labor-intensive point-of-purchase activation systems to activate cards sold on the floor. Others have found that live cards sold from the cash drawer are a better method. Many expect the use of vending machines to grow as a point of distribution. Also, as the systems become more advanced, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.