Merchandising calling cards at supermarkets has no simple cut-and-dried method. ut the merchandise on the sales floor where it can trigger greater impulse purchases. Some have gone to more costly and labor-intensive point-of-purchase activation systems to activate cards sold on the floor. Others have found that live cards sold from the cash drawer are a better method. Many expect the use of vending machines to grow as a point of distribution. Also, as the systems become more advanced, ...

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