MONTREAL (FNS) -- Provigo here announced plans to double its market share in Ontario to nearly 20% within five years in order to fend off new competition from Loblaw Cos., Toronto, and Sobey Stores, Stellarton, Nova Scotia. Both Loblaw and Sobey have announced new store openings in Provigo's traditional stronghold of Quebec where it has a 38.1% share of the estimated $10 billion, ($14 billion Canadian), grocery market vs. 31.8% in 1994. President and Chief Executive Officer Pierre Mignault ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.