CONSUMERS, LIKE FINICKY CHILDREN, often require some coaxing to try new foods. Demo stations, free coupons or similar intercepts are the primary tools retailers have traditionally used to break consumers from their routine purchase behaviors. That pattern is quickly changing as shoppers arrive at their favorite supermarket with greater concern for, and interest in, the foods and beverages they buy for themselves and their families. Consumers have become smarter and more proactive in seeking ...

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