"The best definition of public relations is to do something good, then let people know you did it." -- Larry Willis IGA president and chief operating officer Larry Willis has come up with about as good a definition of public relations as I've seen lately, and it's an important reminder that a retailer can sometimes find it useful to base some element of a marketing strategy on publicity. Larry's observation is part of the news feature on IGA's 70th anniversary, which starts on the front ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.