"The best definition of public relations is to do something good, then let people know you did it." -- Larry Willis IGA president and chief operating officer Larry Willis has come up with about as good a definition of public relations as I've seen lately, and it's an important reminder that a retailer can sometimes find it useful to base some element of a marketing strategy on publicity. Larry's observation is part of the news feature on IGA's 70th anniversary, which starts on the front ...
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