NORTHFIELD, Ill. -- Nabisco's new Chocolate Creme Oreo cookies are disappearing from store shelves and, in some cases, were not being replenished quickly. Newspaper ads that ran on Aug. 12 -- placed by the brand's owner, Kraft Foods, here -- bragged, "It took us 89 years to come up with Chocolate Creme Oreo and this is all we have to show for it." Below was a sprinkling of chocolate crumbs, and a message that consumers now would be able to find the cookies on grocers' shelves. "It was kind ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.