LAKELAND, Fla. - Wine buyers are hearing it through the grapevine at Publix. That's because the retailer is acting as a sommelier of sorts with the launch of a wine program that includes Publix Grape, a wine magazine; an online wine guide; and enhanced in-store signage. "This takes the guesswork out of wine buying," said Maria Brous, spokeswoman for Publix Super Markets here. Publix Grape is a quarterly publication that features wine articles for novices and seasoned oenophiles alike. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.