SANTA MONICA, Calif. -- Wolfgang Puck Food Co. here has named Frank Guidara president and chief executive officer. He will succeed Selwyn Joffe, who has resigned. eeping units of frozen foods, including 10 SKUs of pizza, four of ravioli and four of lasagna. The company also operates 19 restaurants, which include full-service, express and home-meal replacement supermarket outlets. Previously, Guidara served as president of the Restaurant division of Restaurant Associates Corp., New York. ...

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