In an effort to boost ready-to-eat cereal sales in the supermarket channel, manufacturers are pouring more dollars into promotions. While cereal was a $7 billion business in supermarkets for the 52-week period ended August 1998, according to Information Resources Inc., Chicago, sales have nevertheless remained flat. For that reason, vendors have put their focus back on promotion, increasing both couponing and national advertising. For example, Kellogg Co., Battle Creek, Mich., plans to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.