Supermarket pharmacies are in heavy price competition for women who use birth control pills. Pharmacists view these patients as important in building up a loyal customer base for their business as well as gaining incremental sales for the chain's food operation. Women who use birth control pills must return to the store monthly to get their prescriptions refilled, and frequently they will buy other items once they are in the store, supermarket pharmacists say. Moreover, when these women do ...

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