Food retailers who build gas stations next to their supermarkets realize that, unlike the conventional gas outlet, they have a fully stocked food store with which to promote gasoline sales. And, with growing technological sophistication, they are doing just that. The promotions generally take the form of rewarding product purchases in the supermarket with discounts on gasoline. More elaborate programs involve linking the store's loyalty card program to the fuel point-of-sale system. But ...
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