ATLANTIC CITY, N.J. -- Putting a sales coach on the bakery staff can pay big dividends. That's what Darrell Brensing, vice president of education at the American Institute of Baking, Manhattan, Kan., told retailers at the Atlantic City Bakery Expo held here last month. Brensing led a seminar on how to get bakery and deli associates out of the order-taking mode and into the selling mode. Brensing said a "sales coach" can simply be an associate who is a good salesperson and who works well ...

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