ATLANTIC CITY, N.J. -- Putting a sales coach on the bakery staff can pay big dividends. That's what Darrell Brensing, vice president of education at the American Institute of Baking, Manhattan, Kan., told retailers at the Atlantic City Bakery Expo held here last month. Brensing led a seminar on how to get bakery and deli associates out of the order-taking mode and into the selling mode. Brensing said a "sales coach" can simply be an associate who is a good salesperson and who works well ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.