Many retailers might be tempted to use a rolled-up newspaper to keep the pet food supermarkets at bay, but newspaper advertisements are a more practical alternative for some. For the most part, the pet food category killers use spacious locations; an enormous selection of products and supplies; services like grooming, and word-of-mouth to draw in shoppers. A few limit advertising to new-store openings and supplies. Many supermarket retailers, on the other hand, said they advertise a dog ...

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