BELLEVUE, Wash. -- Quality Food Centers here has introduced a private-label superpremium ice cream, supporting it with substantial advertising and in-store sampling. Called Castlebury's Super Rich Premium Ice Cream, the pints-only brand was rolled out in early June at QFC supermarkets and Olson's Food Stores, a Mountlake Terrace, Wash.-based chain QFC owns. "We skew to a superpremium [ice cream] customer, and we do well in that segment vs. the [overall] market," said Brian Anderson, QFC's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.